I was thinking how the 2016 election went poorly because NO ONE really liked either candidate. If a 3rd party came along that was likeable, didn't lean too far one way or the other and millennials used social media, chats, memes, etc like they do to promote everything else that goes viral, we could have potentially had a different President in office. You know how fast memes catch on?
So why have third-parties fared poorly in the past and not had much "staying" power? There are a number of reasons, and they are important to keep in mind.
For one, the Ds and Rs have made sure that the election laws in almost every state are so difficult for any minor party to comply with, that they usually cannot obtain ballot status. And their members are usually not even allowed to serve on election boards.
Second, the process of petitioning for a place on the ballot generally uses up most of the money that the new party in question has. Ross Perot's party sidestepped that only because
he personally bankrolled it, but then he wanted his party to be him alone.
Third, the media have almost no interest in covering third party candidates or party activities. No debates, no interviews, etc. This naturally makes getting the party's ideas out to the voters extraordinarily difficult.
And most of all, there is the well-known rule of thumb -- if you vote third party, you are "throwing your vote away."
This is very significant as can be seen when pre-election polls are compared with election day votes cast. People may sympathize with the minor party, but when it comes to casting a vote, especially when the race is expected to be close (as in 2016), they can't bring themselves to do it.
This isn't to say "Don't support any minor party candidate." Conscience counts, and that might be reason enough. Another is that anything worth doing at all probably requires baby steps before we get to the running part! But it is a formidable task to create a successful new party. And of course there are third parties now. Anyone interested in this idea we are discussing probably is best advised to pick one of them and work for its nominee for president.