Massive changes coming to Google Chrome

[Jazzy]

Later this year Google (GOOG, GOOGL), through its Chrome browser, will end the use of third-party cookies, technology that can track people across websites to target them with personalized advertising. The transition won't come without pain.

While Google's initiative is meant to shield the privacy of users, many of the sites they rely upon and cherish could hang in the balance as a result. The move represents a profound remaking of the advertising world and user experience on the internet.

Full article

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I have enough ad/tracking blockers installed on Chrome to choke a horse. I don't see ads on websites, and I like it that way.

Your thoughts about this Chrome change?

 

[tango]

In theory it's good. In practise I wonder if it will just create another pay model where instead of using cookies the companies have to pay Google to get at the same data.

I'm finding more and more sites won't work with ad-blockers enabled. So it's always a question of whether to disable the ad-blocker for that particular site. Unless it's an article I really want to read the answer is usually no.