I couldn't really put my finger on the issue that was bugging me with the presentation until the end. The "main point" finished, and the voice-over continued:
"We believe in making the world a more emotionally intelligent place" (supposedly as a lead-in to introduce the publication of the book).
Theories of emotional intelligence might have a different view of flattery. To flatter a person for what qualities they might possess in the future, or don't possess yet, isn't really true to emotional intelligence. I'll use an example. Dr. John Gottman, a psychologist and researcher, used an example of a girl who brings a painting to her mother. The mother might respond "What a wonderful artist you are!". In the view of Dr. Gottman, this is flattery for sure, and might boost the morale of the girl, but misses the mark of emotional intelligence. His response was to say "what a wonderful artist you are!" places a performance expectation on the girl. Rather, he suggests something along the lines of "Wow, I see that you've used blue over here, and yellow and green... Tell me what this means to you". So this would foster her own intrinsic thinking and creative ideas about what the artwork might "mean".
Lamm's example of the flute instructor pointing out the good fingering or clear tone would be similar - it points out what is becoming intrinsic to her - her own capabilities and talents. So "emotional intelligence" is born more from recognizing our capabilities and talents that can then be extrapolated to other situations.