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    Off Topic Area - Thread: Brand Appeal and Recognition

    1. #1
      Cmdr Data's Avatar
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      Brand Appeal and Recognition

      In all things, brand appeal essentially allows producers of goods to charge extra for what others would produce for less. Recently, I have seen one of the grossest acts of price gouging from a major name in technology.

      I present to you... the $5,000 desktop monitor that doesn't come with the $1,000 monitor stand that it needs! Link: https://www.apple.com/pro-display-xdr/

      Now, I enjoy Apple products. My wife recently gave me her hand me down MacBook Air and I love it. My school gave me a MacBook Pro that turned me onto the products for professional use. I even bought my own iPad to use as a digital notebook, media center, personal laptop on the go (it has cellular data), etc. The connectivity between devices is incredible. But $1,000 just for the monitor stand?

      In what instances have you seen brand appeal being used for greed? What are some examples of products that jack up prices just because of the brand? Do any stores near you do this? Do you go with the brand name or do you find products elsewhere? Do you mix and match? Discuss the concept of brand recognition and your thoughts on it here!

    2. #2
      tango's Avatar
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      Anything with a recognised brand usually costs more. If you don't like it you're free to buy someone else's product. Nobody has to wear Nike's latest footwear but people choose to pay handsomely for it. It's one of the beauties of a free market. If you believe the product offers a quality, prestige, whatever, worth the money then you buy it. If you don't believe then you don't buy it.

      It's a far cry from government, that tells you what you're getting (or, more usually, not getting), what it's going to cost you, and the options are to pay up or go to jail.
      "Do what thou will shall be the whole of the law" - Aleister Crowley

      "If you love me, obey my commandments" - Jesus Christ

      The Bible comes as a complete package. If we want to pluck verses out of context so make them mean what we want them to mean, if we want to ignore the passages that are inconvenient to our outlook, we should be intellectually honest enough to throw our Bibles in the trash and admit we are following Crowley and not Christ.

    3. #3
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      when I worked in retail in 2003, we sold Tommy Hilfiger shirts. I saw from the box they came in that the mark up for the store was about 200% from price they bought it at. There was another brand around the corner literally 20 feet from the Tommy display where they had the same quality of shirts for less than half.
      Generally the retailer will put the high priced items in front where you should notice it as soon as you enter the department and the sale items are near the back.

    4. #4
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      Quote Originally Posted by jsimms435 View Post
      when I worked in retail in 2003, we sold Tommy Hilfiger shirts. I saw from the box they came in that the mark up for the store was about 200% from price they bought it at. There was another brand around the corner literally 20 feet from the Tommy display where they had the same quality of shirts for less than half.
      Generally the retailer will put the high priced items in front where you should notice it as soon as you enter the department and the sale items are near the back.
      People are fundamentally lazy. If you're selling stuff you might as well make it easier for people to buy the things with a high markup and tuck the sale items out of the way, then make it easy for people to just walk in and grab the cheapest one but have to look for the more expensive options. If a customer is going to be lazy, let them buy the most expensive things you have.
      "Do what thou will shall be the whole of the law" - Aleister Crowley

      "If you love me, obey my commandments" - Jesus Christ

      The Bible comes as a complete package. If we want to pluck verses out of context so make them mean what we want them to mean, if we want to ignore the passages that are inconvenient to our outlook, we should be intellectually honest enough to throw our Bibles in the trash and admit we are following Crowley and not Christ.

    5. #5
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      My husband I bought a bike rack to go on the back of our pickup truck 2 years ago and it cost over $200. The lock to prevent theft of the rack was sold separately for $60. That's greed. We use my bike lock and lock the rack through a metal loop it has to the bottom of the truck. Problem solved.
      "Christianity does not require more work but more trust." Pr. Jonathan Fisk
      "Bearing fruit does not make you a branch. A branch is a branch because it grows from the vine." Pr. Jonathan Fisk
      "A Christian's life is not defined by what the Christian does. It is defined by Christ and what He has done for us." Pr. Rolf David Preus

    6. #6
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      Quote Originally Posted by Lämmchen View Post
      My husband I bought a bike rack to go on the back of our pickup truck 2 years ago and it cost over $200. The lock to prevent theft of the rack was sold separately for $60. That's greed. We use my bike lock and lock the rack through a metal loop it has to the bottom of the truck. Problem solved.
      Is it greed or is it giving you, the consumer, the chance to decide for yourself whether you need the lock? If you were using a 4x4 to drive your bicycles across your own property would you rather the rack was $260, with no option to buy it without the $60 lock?
      "Do what thou will shall be the whole of the law" - Aleister Crowley

      "If you love me, obey my commandments" - Jesus Christ

      The Bible comes as a complete package. If we want to pluck verses out of context so make them mean what we want them to mean, if we want to ignore the passages that are inconvenient to our outlook, we should be intellectually honest enough to throw our Bibles in the trash and admit we are following Crowley and not Christ.

    7. #7
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      Quote Originally Posted by tango View Post
      Is it greed or is it giving you, the consumer, the chance to decide for yourself whether you need the lock? If you were using a 4x4 to drive your bicycles across your own property would you rather the rack was $260, with no option to buy it without the $60 lock?
      I believe that in this case it is price gouging but I could be wrong
      Isaiah 40:31

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      Quote Originally Posted by psalms 91 View Post
      I believe that in this case it is price gouging but I could be wrong
      Sometimes it's hard to know. Personally I'd rather have a base option for $200 with an add-on for $50, than have the whole package for $250 with no option to remove the add-on if you don't need it.

      When I've carried bicycles on the roof of my car they've never been out of my sight for long enough to worry too much about how long the lock would withstand an attempt to steal them.
      "Do what thou will shall be the whole of the law" - Aleister Crowley

      "If you love me, obey my commandments" - Jesus Christ

      The Bible comes as a complete package. If we want to pluck verses out of context so make them mean what we want them to mean, if we want to ignore the passages that are inconvenient to our outlook, we should be intellectually honest enough to throw our Bibles in the trash and admit we are following Crowley and not Christ.

    9. #9
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      Quote Originally Posted by tango View Post
      Is it greed or is it giving you, the consumer, the chance to decide for yourself whether you need the lock? If you were using a 4x4 to drive your bicycles across your own property would you rather the rack was $260, with no option to buy it without the $60 lock?
      It's greed. Not many people would drive their bikes across their own property.
      "Christianity does not require more work but more trust." Pr. Jonathan Fisk
      "Bearing fruit does not make you a branch. A branch is a branch because it grows from the vine." Pr. Jonathan Fisk
      "A Christian's life is not defined by what the Christian does. It is defined by Christ and what He has done for us." Pr. Rolf David Preus

    10. #10
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      Quote Originally Posted by Lämmchen View Post
      It's greed. Not many people would drive their bikes across their own property.
      I'm not sure you can simply assume it's greed. People might drive their bikes across their own property if they own enough land, or they might drive to a place knowing they will put the bikes on at one end and get them off at the other end without worrying about locking them while they are still on the car.

      The crucial thing is that if the lock is an option you get the choice to buy it or not buy it. Would you be any happier if the bike carrier with lock was a single package for $260?
      "Do what thou will shall be the whole of the law" - Aleister Crowley

      "If you love me, obey my commandments" - Jesus Christ

      The Bible comes as a complete package. If we want to pluck verses out of context so make them mean what we want them to mean, if we want to ignore the passages that are inconvenient to our outlook, we should be intellectually honest enough to throw our Bibles in the trash and admit we are following Crowley and not Christ.

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